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Why Content Marketing is a Necessary Evil

The Evil Let’s dive right in. Content marketing can be viewed as evil. Yes, I said evil. Why? Well, to do content marketing right, you have to put out a lot of content in the form of blog articles, white papers, ebooks, case studies, reports, infographics, etc. Creating all of this content often requires more time than you have, leaving little room for implementing the rest of your marketing strategy (of course, using a content discovery tool to help curate some of this content can free up some of your time!

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