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3 Ways to Use Curated Content to Start a New Online Community

Starting an online community is an ambitious task. Not only does it require a community manager to wear many hats to ensure a strong foundation is being laid, but it also calls for a great deal of enthusiasm. It can be challenging and overwhelming to know what to focus on, what to prioritize, and how to fuel the community so that it takes hold and grows. Feverbee calls this stage in an online community’s lifecycle the Inception stage.

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The Curated Community: Meet Gianfranco Capozzi

For Gianfranco Capozzi, Head of Esports, curating content is not just a “nice-to-have” tactic for his marketing strategy, it’s a critical component. In order to promote his online community and raise awareness around the ever-growing arena of esports, social media and content marketing have become necessary in helping his brand stand out in a competitive industry. Whether someone is an esports enthusiast or an occasional viewer or gamer, the Esports community aims to connect people to important information and resources on how to get involved.

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Content Curation’s Role is Shifting: Our 2018 Predictions

We do a lot of listening at UpContent. It is a core element of who we are. Listening to our customers, listening to our partners, and listening to the conversations occurring around us. This listening has resulted in a great deal of internal conversation, and culminated in a reflection of how we approach the task of curating content. One of our proudest accomplishments as we have worked to provide you a solution that evidences our listening, is our interaction with you, the community of UpContent users.

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Introducing the Brand New UpContent

Today is the day! The brand new UpContent is live and ready for you to enjoy. We’ve come a long way in our journey and it’s releases like these that allow us to take a step back and reflect on how far we’ve come. Thank you for being a part of it and for continuing to support us as we work hard to provide the best content discovery tool we can.

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5 Content Curation Roles for a Streamlined and Effective Workflow

In order for content curation to be truly effective, it should be treated like any other major aspect of your content marketing strategy: purposefully, with designated roles and tasks for those involved. However, given that curation as a strategic pillar is still in its relatively early stages of adoption for many brands, this structure and personnel support has not been widely discussed. Whether you are a Team of One responsible for developing and implementing a new content curation strategy in addition to your other duties or if you have multiple teammates assigned to tackle the job together, it can be helpful to outline an ideal process and set of responsibilities to make the most of your curation efforts.

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The Curated Community: Meet Bobby Umar

One of the things we talk about as a team is how diverse our Curated Community is, both in user demographics as well as in the many uses of the tool. In the past, we highlighted small business owners and organizational leaders and how they prefer UpContent over other more expensive options like Buzzsumo. Today, we’re pleased to share another loyal user’s story and how UpContent plays an important role in his work.

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Close the Content Circuit on Your Website with a Custom UpContent Gallery

Many brands have already harnessed the power of curated content in various parts of their content marketing strategy: on social media, through email newsletters, and in blog posts. Through these efforts, they have helped to establish themselves as strong thought leaders and provided opportunities for their audiences to engage in more meaningful conversations. However, there’s one additional area in which curated content has yet to be included but contains some seriously untapped potential: your website.

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Why Big Brands Are Shutting Down Their Content Suggestions Apps and What It Means For Curation

It’s nearly impossible to talk about content marketing these days without mentioning content curation. Curation has emerged as a key strategy in the space, especially because it is applicable to all major components of marketing: social media, email, blog posts, and more. In fact, 82% of marketers are curating content and 41% indicate that it has increased the number and quality of their sales-ready leads. The increasing demand for relevant, engaging, and tailored content makes curation a necessity for successful brands, but the process can be both time-consuming and challenging.

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trendspottr vs. UpContent

UpContent and trendspottr both offer a similar service, but vary in the execution. Both tools say that they deliver the right content at the right time – and they both do, depending on the type of content you are looking for. Both tools allow you to create a topic, as you would in a search engine, and both provide relevant results. The difference lies in how the results are delivered and filtered: UpContent is a content discovery tool.

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2 Ways to Curate Without Being Dull

When you hear stats like ‘82% of consumers feel more positive about a company after reading custom content’1 – a few thoughts may come to mind: “Wow, I really need to do more content marketing” “Well, curation is off the table if I need custom content” “How am I going to create so much content??!!” “Maybe that stat doesn’t apply to my company… I hope!”

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